The Fibo Cart project belongs to the subject of Brand Management, organized by the Faculty of Marketing in collaboration with Thuan Nhi Company.
Case: Fibo Cart is an e-commerce platform, just launched. With the goal of developing a strong brand and competing with the E-commerce industry, Thuan Nhi requires an effective, creative Marketing plan.
With a thoughtful, feasible Marketing plan and team's efforts, the project gain the Best Tactic award finally.
Role: Project Leader
Representative team to meet the client, present and negotiate project information.
My team brain-storm together to create a comprehensive Marketing plan which develops the FiboCart brand. The team has proposed new features for the Fibo such as AI model-based fitting to the customer's size, general purchases.
Some images of the project's brand identity, media publications, and gift design.
Collaborate with team to research, build a marketing plan to develop the brand.
Divide tasks, track the team's work progress.